Bayam Jewelry

A jewelry e-Commerce store based out of New York City with a focus on hip-hop fashion, Bayam Jewelry provides gold chains, diamond pendants and custom jewelry.

  • IndustryFashion & Apparel
  • TypeB2C Company
  • Year2023
  • URLbayamjewelry.com
  • ServiceWebsite Design
  • ToolsFigmaReactShopifyHydrogen
  • DesignerChris Porter
  • DeveloperNovvum.io
BayamJewelry.com

Project Goals

For Bayam Jewelry, the client was ready to scale his operations. The website needed a brand update and technical infrasturcture update to handle more products and services while keeping the website user friendly and fast loading.

To do this, our dev partner, Novvum and Made by Porter got together to build a new front-end using Shopify Hydrogen, a new design system to quickly create new templates, and the early versions of a custom jewelry creator user interface.

SGSTurf.comBayam Necklace
Bayam Home and Product ScreensBayam Home and Product Screens
Bayam Custom Jewelry PageBayam Custom Jewerly Page

Design System

To make sure the design can scale with ease, we got started with a starter design system that focuses on simplicity & usability.

Colors

Hex #000000
Black
Hex #E5E4E1
Light Gray
Hex #FAFAFA
Off White
Hex #F7F3EA
Tan
Hex #B66E48
Rust
Hex #9C542F
Mahogany

Typography

TypeFont FamilySizeLine HeightWeight
Aa Bb CcDisplay LargeDidot Headline256px100%Regular
Aa Bb CcDisplay MediumDidot Headline128px100%Regular
Aa Bb CcDisplay SmallDidot Headline96px100%Regular
Aa Bb CcHeader 1Didot Headline96px100%Regular

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