To improve the user interface and design system for SGSTurf, we aim to allow the site to scale more efficiently in terms of adding new products, adding new pages, and making the site easier for customers to purchase turf.

Even though the old site was well-suited for SEO, its look and feel were hard to market and sell. The sales team needed a cleaner look to showcase the brand's products. The site's speed also needed improvement to prevent new customers from waiting for the site to load.

To make sure the design can scale with ease, we got started with a starter design system that focuses on simplicity & usability.