Case Study / SGSTurf.com

SGSTurf

Based in California and Texas, SGSTurf specializes in supplying high-quality artificial turf to contractors, focusing on durability and eco-friendliness for both residential & commercial projects.

  • IndustryHome & Garden
  • TypeB2B Company
  • Year2023
  • URLsgsturf.com
  • ServiceWebsite Redesign
  • ToolsWordpressTailwind
  • DesignerChris Porter
  • DeveloperChris Porter
SGSTurf.com

Project Goals

To improve the user interface and design system for SGSTurf, we aim to allow the site to scale more efficiently in terms of adding new products, adding new pages, and making the site easier for customers to purchase turf.

Even though the old site was well-suited for SEO, its look and feel were hard to market and sell. The sales team needed a cleaner look to showcase the brand's products. The site's speed also needed improvement to prevent new customers from waiting for the site to load.

SGSTurf.comOld Site
SGSTurf.comNew Site

Design System

To make sure the design can scale with ease, we got started with a starter design system that focuses on simplicity & usability.

Typography

Inter
Inter RegularInter MediumInter SemiboldInter Bold
Header 1Header 2Header 3Header 4Header 5Header 6
Paragraph Large: First time here? Requests some of our sample.Paragraph Small: Dune is our number one selling turf. A five-tone multi-fiber structure.Paragraph Tiny: Dune is our number one selling turf.UI LargeUI SmallLabel

Colors

#72845E
#EFF0ED
#FC9827
#FFE9D9
#242423
#666666
#A3A3A1
#D9D9D9
#F0F0F0
#FFFFFF

Buttons

Green ButtonArrow
Orange ButtonArrow
Outlined ButtonArrow
Green ButtonArrow
Orange ButtonArrow
Outlined ButtonArrow

Forms

Tags

Golf
Landscape
Pet

Product Cards

Aegis
Golf
Landscape
Pet
Outlined ButtonArrow
Turf 1
Alpha Pet
Golf
Landscape
Pet
Outlined ButtonArrow
Turf 2

Results

3.90s

v1 Page Speed

1.71s

v2 Page Speed

Book a call today

Jump on a call to learn more about my Fractional CTO services. Let's chat about how I can help you save time and focus on what you do best.

Prefer free information? I feel you. Enter your email below.

Copyright © 2024